A multi-faceted, multi-year effort to streamline and revamp member-focused communications for AIGA.

The geometric shapes that threaded the communications together emerged from early sketches – an idea that represented the design's disciplines, designers, and the tools of our trade – multifaceted, bold, and colorful.

Our work began with the 2014 AIGA Conference, for which we created a graphic video and interactive photo booth, which turned into imagery that to be used throughout the campaign.

Expanding on this, our efforts then focused on the design and content of AIGA’s first-ever membership toolkit – a 200+ page binder to equip local chapter boards with information about AIGA, including its history, structure, and membership benefits. The toolkit (also available digitally) also included an exhaustive library of design templates for use by local teams. Since the release of the toolkit, membership has steadily increased and two new chapters have sprung up. 

Agency:
Kiss Me I'm Polish

Collaborators:
Agnieszka Gasparska, Creative Director
Meagan Durlak, Designer
Min Jin Shin, Designer