Complete brand evolution of Starr Catering Group to Constellation Culinary Group, in light of their 10 year anniversary.

The new name and brand system was inspired by the company, which evolved from being centered around a single celebrity chef, to one that features it’s entire network spanning across the United States.

The company required a comprehensive system, including a brand toolkit with templates for stationery, ephemera, and a multitude of applications specific to the business’s needs.

Agency:
Madwell

Collaborators:
Diana Bosniack, GCD
Courtney Schopfer, Creative Director
Devin Kharpertian, Copywriter
Jessica Auville, Copywriter
Lindsey Liang, Designer