geekedink.com

Netflix knows their audience loves their favorites shows—and loves them hard. So, we worked with them to celebrate their fans in the most permanent way for Geeked Week 2023.

The solution: a week-long national "tour" of top tattoo parlors in five cities across the country. We hit up Atlanta, Denver, Los Angeles, New York, and Richmond and invited these superfans to get permanent art from world-class artists. Oh, and it was free.

Our team also briefed the shops so that they could create covetable custom flash designs pulled from Netflix's biggest shows, like Black Mirror, Stranger Things and Wednesday.

We created modular kits of promotional materials, signage, and swag to brand the tattoo shops while still showcasing their own art. The shops also received a suite of social media assets to promote the event and drive interest.

Lastly, we created a mobile-first microsite to showcase the artists, promote the event, and allow fans to book appointments. All five cities were fully booked in less than 48 hours.

We got some nice press, too!
Action Figure Insider
AOL
Game Spot
IGN
Popverse
Times of India

Agency:
Bankrobber / Madwell

Fabrication Partner:
Millwright

Production Partner:
Blue Revolver

Creative Collaborators:
Laura Wasson, Group Creative Director
Ryan Kurz, Senior Designer
BriElle Munizzi, Senior Designer
Social Media Team: Jeremy Clyde, Ian Rubini
Development: Greg Rich, Mike Cargian