starfishprojects.com

When Madwell founder, Chris Sojka, wanted to create a new content production company, I jumped at the chance to bring the brand to life. The name was inspired by Prince’s iconic song “Starfish and Coffee” and the vision was for something dynamic and iconic.

I led a design team to explore an exciting range of options, from the flexible to the iconic. We netted out with a bright beautiful brand system inspired by the iconic brands of the 70s, with a decidedly modern twist. When being inspired by Prince though, is there any other color choice but purple?

The next order of business was to build a living-breathing website. We engaged a render artists to visualize the brand’s inspiration in animated form on the home page. At the site’s core, we needed to evoke our inspiration but also truly showcase Starfish’s stunning content portfolio, while also infusing quirk and character to help the brand stand out from the competition. The site isbuilt upon a mix of beautiful gridded order, white space, and a bit of chaos—just don’t forget to “release the swarm.”

Agency:
Madwell

Collabrators:
Chris Sojka, Founder
Chris Talamo, Photographer
Conor Birney, Executive Design Director
Alex Rhubart, Senior Designer
Tyler Moses, Designer
Ziyun Liang, Designer