Coming out of a brainstorm with copy partner Charity Lombardo, we devised the campaign idea that Visible could use their iconic blue to show that through their Visible the phone store could be literally anywhere.

The “This is a phone store” campaign grew to an extremely large scale, encompassing 830 units across 7 cities across the US, including OOH, train wraps, taxi toppers and even a beach takeover in Los Angeles.

The campaign got some attention, including a Silver One Club Award for Print & Outdoor / Experiential & Installations.

Agency:
Madwell

Collaborators:
Jeff Gillette, Executive Creative Director
Rebecca Goldsmith, Associate Creative Director
Charity Lombardo, Copywriter
Lindsay Liang, Designer
Anna Lindell, Designer