Design and development a clear and simple brand system for Westerly Education Center, a non-profit job development center located in Rhode Island.

WEC trains workers in the region to be equipped for industrial growth in the region. They needed a bold brand that evoked their work, but also could be easily scalable and modular. The crisp, clean mark was inspired by construction, the forms evoke bricklaying or wooden palettes. The system used black and white for maximum flexibility and clarity.

Agency:
Kiss Me I'm Polish

Collaborators:
Agnieszka Gasparska, Creative Director